Jonty has been a passionate exponent of insights and creativity for over 25 years, working internationally across a broad range of disciplines. Having led award-winning brand agency Pollitt & Partners for 12 years, Jonty launched Boomer + beyond in 2017 to challenge outdated assumptions about ageing - and ensure older people’s real voices shape the narrative. He has worked extensively in the later living, charity, healthcare and property sectors, delivering both consumer research and branding services, for clients including; Riverstone, Bluecrest, Auriens, Birchgrove, Retirement Living, Churchill, Opus Villages, WWF and Macmillan Cancer Support.