Merilee Karr is the CEO and Founder of UnderTheDoormat Group – an award-winning prop-tech company, recognised by JP Morgan as one of the top Female Powered Businesses in the UK. As the previously elected Chair for the UK industry body, the Short-Term Accommodation Association (STAA), she regularly speaks on behalf of the sector with UK and EU government. She is an industry spokesperson on the BBC, Sky News, the Times, Guardian, Which?, Huffington Post and Skift. She sits on the Global Advisory Council for Expedia Group and has received awards from Estates Gazette, European Builtworld and Travolution. Having spent the first 13 years of her career in global roles at Shell, Merilee’s passion is helping professionalise and grow this emerging industry in the most responsible way.