UK: Living sector operating company Apo has created three new roles to drive its expansion strategy.
Daniel Berlinski has been promoted to director of operations, Chris Conway to director of revenue and leasing, and Faye Cottrell to head of HR.
Apo says the promotions demonstrate the company’s “commitment to investing in talent and increases its leadership capability and capacity, ensuring it is uniquely-positioned to anticipate and respond to evolving resident expectations, operational demands and the changing regulatory environment”.
Apo, which was acquired by Broadsword Investment Management Ltd in 2024, currently manages more than 2,000 rental units across five operational BTR assets for its clients in London, Liverpool, Birmingham and Manchester.
Dominic Sherry, operating partner at Broadsword Investment Management, said: “Apo is in an exciting period of growth. We have established a solid reputation for operational excellence, resident experience and compliance delivery, and we are delighted to further strengthen its management team through these well-deserved internal promotions. Faye, Daniel and Chris are long-term Apo employees and have delivered exceptional results, harnessing their substantial first-hand operational experience to drive exemplary tenant satisfaction, significant value enhancement for clients, and create a strong and supportive internal culture.”
“With such a strong leadership team in place, Apo is uniquely positioned for additional advisory and management opportunities across the living sector, including build to rent, single family, co-living, and serviced apartments, to leverage our deep expertise spanning investment advisory, finance, customer operations, safety and compliance and development, he added.”
Highlights:
- Living sector operating company Apo has created three new roles to drive its expansion strategy
- Daniel Berlinski has been promoted to director of operations, Chris Conway to director of revenue and leasing, and Faye Cottrell to head of HR
- Apo, which was acquired by Broadsword Investment Management Ltd in 2024, currently manages more than 2,000 rental units across five operational UK BTR assets





