UK: Ropemaker Properties has appointed Fresh to operate a BTR scheme in Cardiff City Centre.
Ropemaker is the real estate arm of BP’s pension fund, while Fresh is the property management division of developer Watkin Jones.
The BTR scheme, called Landore Court, will provide 152 units, featuring a mix of one- and two-bedroom apartments and studios. It is being developed by Crossmark Developments and is expected to be operational in June 2023.
Fresh is also providing advisory services during the development of the scheme, using resident insight to inform the design of amenity spaces including a roof terrace with an outdoor kitchen and BBQ, gym, private dining area, residents lounge, library and coworking space.
The scheme will also host Fresh’s Be Programme for BTR homes: Belong. This offers residents a full social programme, clubs, and experiences with the aim of supporting a healthy lifestyle and encouraging engagement with the wider community.
Paul Hillier of BP Investment Management Limited said: “The experience of our residents and the community around our schemes is hugely important to us. Throughout our exacting selection process, Fresh stood out for their insight and the proven difference that they make to resident’s lives, as well as their operational expertise. We are looking forward to working with them throughout the development of the scheme and property brand, and then on to operation.”
The appointment follows Fresh’s selection for another Ropemaker scheme, a coliving scheme in Exeter, which Ropemaker bought from Watkin Jones.
“We’re thrilled to continue to build our relationship with Ropemaker Properties and to be able to offer Cardiff residents a high quality home along with excellent amenities. This appointment is the next step in continuing to expand our multi-award-winning offering across Build to Rent, co-living and PBSA space,” said Craig Bryant, strategy and business development director at Fresh.
