Spain: Greystar has launched its Be Casa brand with three properties in Madrid.
Be Casa will bring to the market “quality accommodation inspired by flexibility and community, and professionally managed to respond to the changing demands of the population”
Greystar will roll out three Be Casa buildings in the Madrid region that will provide more than 2,500 units. All three projects are being actively promoted and supported by the town councils of each municipality.
Be Casa will offer flexibility in the length of stays, a combination of private and communal areas, a wide range of included services and competitive prices, with the aim of providing versatile spaces for work, leisure, and rest.
The three buildings are in Rivas-Vaciamadrid, San Sebastián de los Reyes and Valdebebas.
With an all-inclusive pricing policy, Be Casa will provide “welcoming and fully equipped communities aimed at all types of customers: from those who need a temporary accommodation solution for work or personal circumstances, to those who want to explore alternatives to buying a home or a long-term rental contract, or are looking for versatile spaces, inclusive services and excellent connections”.
It will offer stays of days, weeks, or months. Contracts can be signed online and does not require a long-term contract.
The communal areas will provide an average surface area of 7,000 square metres and will consist of co-working spaces, gyms, social clubs, cafeterias, laundrettes, pet spas, cinema, together with large open spaces including gardens, outdoor swimming pools and sports courts. Each client will also have a parking space included and the option of storage rooms, with all services included in the price (utilities and Wi-Fi, cleaning, package reception and attention from a team that ensures security and maintenance).
A program of events and actives will also be on offer at each property.
Juan Acosta, managing director of Greystar Spain, said: “There is no doubt that the way we live is evolving, and with it the way we think about housing. We need to be innovative in order to create flexible accommodation based on a new value proposition, focused on the tenant and the creation of community, providing customers with a professional and quality service. Be Casa stems from a deep understanding of the consumer and their needs to create communities where customers can share versatile spaces and unique experiences. Greystar is a long-term partner backed by institutional capital, and therefore especially committed to the success of the communities we operate in”.
All three buildings have environmental certifications, such as BREEAM “Very Good”, and incorporate sustainable materials, energy self-sufficiency systems through aerothermal energy, bicycle parking areas to promote green mobility and parking spaces with chargers for electric cars.
