US: AMH, a leading single-family rental operator and homebuilder previously known as American Homes 4 Rent, has unveiled a new corporate brand identity.
The company says the simplified name and reimagined look and feel represent “a commitment to continued innovation, as well as to the company’s original purpose and leadership in powering a better future for American housing”.
David Singelyn, co-founder and chief executive officer of AMH, said: “This year, we celebrate ten years dedicated to simplifying how America lives by delivering professionally managed homes and services that elevate the experience of single-family living,” says “Our goal is to make leasing a high-quality home easy, so our residents can focus on what really matters to them in life. Now, we’re simplifying our brand, too, to better reflect our focus on making the home experience easier for our residents.”
Based on extensive third-party consumer research, the year-long rebranding initiative also includes updated resident touch points through a simplified digital and mobile experience, including a new user-friendly website and URL: www.amh.com.
“Today at AMH, we do much more than just rent homes. We’re reimagining the future of housing while improving people’s everyday lives,” said Bryan Smith, chief operating officer of AMH. “Our new brand reflects our differentiation in the industry through an elevated customer experience and allows us to continue taking on new opportunities to expand our offerings in the service of resident satisfaction.”
Going forward, branding will identify the company as AMH, with American Homes 4 Rent remaining its legal name.
