UK: The UK Apartment Association (UKAA) has rebranded as the Association for Rental Living (ARL).
The rebrand is designed to highlight the breadth of the purpose-built rental living sector which the organisation represents in the UK, and the growth of rental living internationally.
Founded in 2016, the UKAA has promoted the establishment and growth of all BTR typologies in the UK.
The BTR sector in the UK has evolved and grown significantly since the UKAA was established. Just over 100,000 BTR homes are now complete with potential for 360,000 by 2033 and ARL says the brand transformation is a response to this sector evolution and growth.
With a membership of more than 330 organisations across the rental living sector ecosystem, reaching 4,500+ professionals, the new brand “reflects the maturity, market growth and independent standing of today’s purpose-built rental living offering in the UK”.
The Association for Rental Living (ARL), will represent all institutionally backed, professionally managed purpose-built rental living sectors including:
• Urban multifamily
• Suburban multifamily
• Urban single-family
• Suburban single-family
• Coliving
• Later living
The new brand identity was developed and delivered by a B Corp certified creative agency through a ninth-month process of evaluation, membership interviews and stakeholder consultation, in-person workshops, presentations, and discussions.
Brendan Geraghty, ARL CEO, said: “The UKAA brand was appropriate when the organisation was first formed, primarily serving members of the BTR apartment sector in the UK. That sector is maturing and growing in scope and the increasing investment in, and demand for, other types of purpose-built rental homes has meant the ‘Apartment Association’ brand is longer descriptive of the wider living sector the organisation represents. The underlying principle of who the ARL represents is institutionally backed, purpose-built, professionally managed rental homes of all types and the name reflects this – elevating rental living with politicians, policymakers, and consumers.”
