UK: Joivy has appointed William Parry as general manager for UK and Ireland, having previously been been CEO of its short-term rental subsidiary ALTIDO.
Adela Padwal-Jurechova also joins the company as director of sales as Joivy prepares for “ambitious growth”.
Parry founded ALTIDO in 2019 through a merger of four European short-term rental companies across four different countries and became CEO in 2021. Over the next three years the company went through a period of growth, increasing the portfolio to more than 1,000 properties and 700 pop-up hotel rooms in more than 20 cities.
In 2022 Parry guided ALTIDO through an acquisition by coliving brand DoveVivo. The two companies combined, along with France’s Chez Nestor, became the largest property management company on the continent, operating in 15 cities with a portfolio of over 10,000 beds.
Now united under one brand – Joivy – the company has announced a record breaking year for revenue in 2023, when turnover tripled in just two years.
Parry said: “Being involved with a brand and watching it grow from the ground up into a multimillion pound enterprise has been the most incredible experience. The STR landscape has changed significantly since I started back in 2019 and continues to evolve as the sector branches out into different verticals from coliving to castles. I am looking forward to putting all of my focus and energy into cultivating my home markets. I will be overseeing performance and identifying new opportunities for growth, as well as building and maintaining important relationships within the industry.”
Adela Padwal-Jurechova joins Joivy as director of sales in the UK as the company looks to capitalise on increasing residential rental markets by expanding its offering into coliving, coworking, vacation travel and BTR spaces. Having worked in the hospitality industry for more than two decades, he brings “a significant amount of experience and knowledge to the team”.
Joivy’s plans for 2024 include further real estate investment support, a strong push in the UK and Portugal on the coliving sector, and entry into the French short-term residential market.
