Saudi Arabia: Lifestyle hospitality group Ennismore has signed a partnership with Tilal Real Estate Company to develop a 25hours hotel and Working From_ in Khobar.
The hotel will be part of a mixed-use master plan project called Heart of Khobar in development with WATG London.
25hours Hotel Heart of Khobar will feature 170 guestrooms and suites, as well as 80 serviced apartments for extended stays. Amenities are set to include multiple restaurants, a pool and a gym.
As part of the development, Ennismore will also launch its coworking brand Working From_ in the Kingdom for the first time. The 2,000-square-metre workspace will include various desk spaces and offices set around kitchen pantries, and will offer different types of memberships.
Working From_ membership includes access to meeting rooms, complimentary printing, lunch desk delivery, and access to hotel discounts on room rates and F&B.
Louis Abboud, chief development officer and deputy head of IMEAT at Ennismore, said: “We are proud to announce the 25hours Hotel Heart of Khobar with our partners, Tilal Real Estate Company. 25hours launched in the Middle East in 2021 and has since redefined and reinvented hospitality in the region. Innovative and full of character, we are thrilled to be entrusted with setting the tone in this new and authentic development.
“Alongside 25hours, we are excited to introduce Working From_ to the local market for a growing generation of entrepreneurs, start-ups and those looking for a new approach to working. With both brands, we look forward to welcoming international guests and locals to experience the best of Ennismore,” he added.
Abdulrahman AlBassam, CEO of Tilal Real Estate Company, said: “The signing of this partnership marks a strategic step to enhance the hospitality sector and provide unique experiences for guests. This collaboration unites major industry players: Tamimi Group as a strategic investor, Ennismore as a lifestyle hospitality company, and Tilal as an urban developer. Together, we aim to infuse innovative elements into our projects to deliver exceptional and distinctive lodging experiences.”
AlBassam continued: “The Heart of Khobar is among the first of its kind in the Kingdom – a cohesive, integrated community supporting the concept of live, play, and work in one place. Constructed on the principle of humanising cities and enhancing walkability, it aligns with Vision 2030 to position the Eastern Region among the most desirable Saudi cities to live in globally. The signing of this agreement is a positive step toward enhancing cooperation among leading companies and achieving joint success in the investment and hospitality sectors.”
