Feel Group opens first mixed-use property in Brazil

Feel Group Sao Paulo
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Brazil: Portuguese hospitality company Feel Group has opened its first Vertical Coworking property outside off Portugal, with the debut of Vertical Paulista Coworking & Flats in São Paulo.

The scheme features 1,000 square metres of flexible office space, made up of coworking, private offices, meeting and event spaces, as well as serviced accommodation and shared amenities.

It has been developed under Feel Sampa, the group’s Brazilian hospitality brand, and adapts a model Feel Group already operates in Portugal, combining flexible working environments with hospitality services in a single location.

The space is aimed at entrepreneurs, professionals, growing businesses and international teams, offering flexible workspace alongside accommodation and lifestyle amenities. São Paulo is the first destination in a wider internationalisation strategy and as a point of connection between European and Latin American business communities.

“The opening of Vertical Paulista Coworking & Flats by Feel Sampa represents the first step in the international expansion of Feel Group’s Vertical Hospitality model,” said Nuno Trigo, co-founder and co-CEO of Feel Group. “The concept fully embodies São Paulo’s dynamic business spirit, where business, accommodation, events, gastronomy and well-being come together under a ‘Work, Travel, Enjoy’ philosophy.”

Feel Group was founded in 2009 by Rui Lé Costa and Nuno Trigo, and now operates across accommodation, flexible workspace, tourism and integrated hospitality services through brands including Feel Porto, Feel Discovery, Feel Sampa, Feel Lisboa, ZT Mobility, Sailing 360 and Vertical Coworking. The Vertical Coworking brand, introduced in 2021, runs three spaces in Porto with more than 200 workstations alongside private offices and meeting facilities.

Its Brazilian expansion is backed by a €1.5 million investment in Feel Sampa by Portugal Ventures, drawing on funds from the Portuguese institutional investor Banco Português de Fomento.

Highlights:

  • Portuguese hospitality company Feel Group has opened its first Vertical Coworking property outside off Portugal, with the debut of Vertical Paulista Coworking & Flats in São Paulo
  • The scheme features 1,000 square metres of flexible office space, made up of coworking, private offices, meeting and event spaces, as well as serviced accommodation and shared amenities
  • The space is aimed at entrepreneurs, professionals, growing businesses and international teams, offering flexible workspace alongside accommodation and lifestyle amenities

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