UK: Fresh, the management arm of developer Watkin Jones, has taken over operations at Alma Place, a 393-unit PBSA property in Belfast, Northern Ireland.
Alma Place, formerly operated under the Novel brand, is ranked within the top 10 for student halls in Belfast by Student Crowd. The site consists of 393 units in a mixture of en-suites and studio apartments. Amenities include a fitness suite, yoga studio, gaming hub, karaoke booth, social lounge, landscaped central courtyard and a variety of study areas.
Bookings for 2025/26 are open, with en-suites available from £156 per week for a 51-week tenancy and studios starting at £275 per week for a 51-week tenancy.
Linsey Cullen, head of divisional operations – North at Fresh, said: “The addition of Alma Place is an exciting milestone for Fresh as we expand our portfolio in Northern Ireland. We’re committed to delivering an outstanding resident experience, and students will be able to benefit from our Be Wellbeing events and support programme. At Alma Place, we will create a vibrant and supportive community where students can thrive academically, socially, and personally. The exceptional facilities and prime location in the heart of Belfast make Alma Place a standout choice for students, and we’re thrilled to bring our expertise to this fantastic property.”
