UK: BTR platform Way of Life, which provides bespoke residential lettings and management to Long Harbour’s portfolio of BTR investments, is launching a third-party management service to the market.
Way of Life says it has identified a gap in the BTR market for developers who are looking for a hospitality-led management firm with marketing and lettings capability, plus the digital infrastructure to create best in class resident experiences.
“Through understanding the needs of residents and creating community-led buildings, Way of Life’s digital platform is one of the first BTR platforms to offer functionality that completely automates the customer journey. This is from viewings to reservations and ensures that quality leads are always recorded and followed up,” the company says.
“Supported by custom-made back-end systems, a real-time business intelligence team, automation specialists, and a feature-rich customer portal, Way of Life has the best technology within residential real estate to help developers and investors generate the most value from their assets and meet their ambitions,” it adds.
Since its launch in 2013, Way of Life has managed more than 3,500 apartments and homes in the UK, representing over £850 million of BTR assets in sites across London, Manchester and the Midlands, on behalf of Long Harbour, the specialist real estate investment, development and management firm.
Way of Life will offer consultancy during the early stages of product design and feasibility study phases, as well as involvement across all areas of management phases.
The company currently manages more than 1,000 homes across the UK with a pipeline of more than 510 new units in the next six months, including three more developments in London which will launch by 2025.
