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Commercial Acceleration

Optimising revenue: How effective segmentation and targeting strategies can transform your marketing

Ali Powell January 24, 2025

Reading Time: 6 minutesIf you target everyone, you’ll hit no one says marketing expert Ali Powell, CEO of Commercial Acceleration. How well do

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customer-centric selling

Why customer-centric selling drives later living sales

Ali Powell November 11, 2024

Reading Time: 4 minutesAli Powell, CEO of Commercial Acceleration, explains the benefits of customer-centric selling within later living, and provides some advice on adopting this approach. 

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later living sales

Proven strategies for boosting sales velocity in later living communities

Ali Powell June 19, 2024

Reading Time: 4 minutesAli Powell of Commercial Acceleration looks at strategies to boost later living sales velocities and the crucial differentiation between sales and marketing.

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later living

Local engagement mastery: elevating community-centric later living sales

Ali Powell April 18, 2024

Reading Time: 4 minutesLocal community outreach has become a pivotal pillar of targeted marketing and sales strategies for later living operators looking to their local area as a source of lead generation, says Ali Powell of Commercial Acceleration.

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Greater education needed in senior living sector

Eloise Hanson June 16, 2023

Reading Time: 3 minutesUK: IHM, publisher of Urban Living News, held its latest Urban Living Insights: Senior Living event at 25 EP in partnership with Hubbl.

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