Hosted by ULN editor George Sell
You will learn:
• Who are Gen Alpha
• What are their habits and preferences and how do they differ from Gen Z
• What they want from accommodation, hospitality and travel
• Why you need to be ready for them to be your customers
• How your business can start preparing for Gen Alpha coming of age
• And more
More about Generation Alpha!
• Generation Alpha are defined as those born from 2010-2024
• More than 2.8 million are born globally every week. When they have all been born (2025) they will number almost two billion – the largest generation in the history of the world
• Gen Alpha are the most materially endowed generation ever, the most technologically savvy generation ever and they will enjoy a longer life span than any previous generation
• While they are the youngest generation, they have brand influence and purchasing power beyond their years. They shape the social media landscape, are the popular culture influencers, the emerging consumers and by the end of the 2020’s will be moving into adulthood, the workforce and household formation
• They will stay in education longer, start their earning years later and stay at home with their parents later than even their predecessors, Gen Z and Gen Y
• By 2029, when the oldest Generation Alphas enter into adulthood and the youngest Generation Alphas reach the age of five, their economic footprint will reach more than US$5.46 trillion
Source: McCrindle
Speakers:
Sarah Canning, Co-Founder, Property Marketing Strategists
Stuart Henderson, Director of Operations, mys
Lucie Greene, Founder of Light Years Consulting
