UK: The UK Apartment Association, the trade organisation for the UK’s BTR sector, has appointed Brendan Geraghty as CEO.
An architect, and design and development strategist, Geraghty comes to the role with sector experience built on roles with Centred Architecture, Optim and Geraghty Taylor Architects.
Active in the sector since 2011 and a recognised Build to Rent (BTR) thought leader, Geraghty has actively championed the integration of consumer culture in BTR with a “brand before building” approach.
Geraghty has been associated with the UKAA for some time, having managed the content for the recently launched Best Practice Guide. Now, he will lead the organisation as it moves to shape the future of Build to Rent in the UK.
He will be spearheading the UKAA’s leadership through high quality knowledge and research, supporting the organisation to serve as the voice of the Build to Rent sector in the UK. He will also explore new relationships with others in the residential sector with an interest in Build to Rent including housing associations, coliving investors and operators, contractors and housebuilders as well as pressing ESG issues such as Net Zero Carbon.
“I’m delighted and honoured to lead the UKAA into this new chapter, working to ensure the UK and our members are at the forefront of best practice in the Build to Rent sector. The potential of Build to Rent is still far from fulfilled – there is appetite for exceptional growth in the UK, particularly at a regional level. UKAA will be at the heart of that growth,” said Geraghty.
UKAA president Lesley Roberts added: “We are thrilled that Brendan has taken up the leadership of UKAA at this exciting time in the organisation’s development. We look forward to the organisation’s continued growth with Brendan at the helm at this pivotal time for Build to Rent in the UK.”
