US: Flexible living software provider Lavanda and Spruce, an on-demand service provider for multifamily communities, have formed a strategic partnership.
The partnership is designed to provide US multifamily portfolios with a comprehensive and industry-defining short-term rental solution.
The partners say the combination of Lavanda‘s property management software with Spruce’s national footprint of housekeeping specialists and maintenance-reporting capabilities to deliver all on-the-ground operations, provides multifamily apartment operators with “a seamless, end-to-end short-term rental solution powered by best-in-class technology. Consequently, operators are finally able to design and launch their own highly customised in-house short-term rental offerings and take complete control of all short-term renting within their communities”.
Managing short-term rentals directly allows asset owners to capitalise on strong short-term rental demand across their portfolios, while improving the agility and resilience of assets by allowing them easy access to alternative sources of rental demand-from a single management system. Lavanda and Spruce’s combined solution offers “hassle-free property management, channel management, guest experience management, linen and replenishable management, housekeeping services, payments, reporting and analysis”.
The partnership specifically targets apartment portfolios “that have grown tired of traditional master lease operators creating friction within their communities and eroding asset value, and are now seeking to internalise the yield uplift made possible by offering renters shorter, more flexible leases under their own brand and on their own terms”.
US multifamily asset owners have launched more than 500 units on the joint platform in the first three months of the partnership.
Fred Lerche-Lerchenborg, CEO of Lavanda, said: “Post pandemic it’s become clear that what we need from residential buildings, and how we interact with them, has changed. The onus is now on institutional real estate players to acknowledge growing demand for flexibility, recognise it as a permanent shift, seek to understand it, and adapt. Our strategic partnership with Spruce offers US apartment portfolios a best-in-class enterprise solution that’s 100% aligned with their business needs, maximises value creation and has been tried and tested by some of the world’s largest portfolios. I couldn’t be more excited about the opportunity in front of us as we now take this to market in earnest.”
