Europe: Hybrid hospitality brand The Social Hub will make its first entry into the Portuguese market and double its footprint in Italy amid plans to open three venues in early 2025.
The new properties are in Porto, Florence, and Rome.
The move will bring the B Corp certified owner and operator’s portfolio of hubs – comprising hotels, student accommodation, and coworking spaces all under one roof – to 21 across 19 major European cities. These include Amsterdam, Barcelona, and Paris.
The Social Hub Porto, which will open in the historic centre of Portugal’s second largest city, will be the brand’s first in the country ahead of further expansion into Lisbon planned in the coming years. This will also be the first The Social Hub venue to include long-stay apartments as the brand’s hybrid hospitality proposition evolves.
New four-star hubs in Florence – The Social Hub’s second in the city – and Rome, will “accelerate the impact of the brand’s pioneering community-centric, hybrid hospitality model in neighbourhoods across Europe”. Both projects are part of company’s commitment to regenerative projects, helping transform disused and empty sites into “vibrant spaces for people from all walks of life”.
The Social Hub Belfiore, Florence (550 rooms) will open in February 2025, followed by The Social Hub Rome (392 rooms) in March. The Social Hub Porto (310 rooms) will also offer 39 fully equipped residential apartments of up to two bedrooms for long-stay rent when it opens in spring 2025.
Marion Koopman, The Social Hub’s chief operations and commercial officer, said: “Our first new hub in the Italian capital of Rome, our second in Florence, and our debut into Portugal represent landmark developments for The Social Hub brand. They will be huge assets to their communities, bringing a unique hybrid hospitality model that provides purpose-driven experiences within beautiful spaces and new public facilities. We aim to generate a positive impact and connect our diverse audiences including travellers, students, businesspeople, and locals in all three cities. We can’t wait to open our doors.”
To find out more about the living and hospitality sectors in Portugal, check out our Recharge event which is taking place in Porto on January 27 and 28.
