US: Flexible-use hospitality and multifamily operator Placemakr has partnered with developer SummerHill Apartment Communities to offer 109 units in Silicon Valley.
Placemakr Santa Clara is located within the Lafayette Apartment building at 2333 Calle Del Mundo, Santa Clara. It is scheduled to open on February 24, 2025.
It will provide a mix of one and two-bedroom units alongside amenities including a pool, coworking and conference spaces, indoor/outdoor lounges, a games room, EV charging stations, a pet wash station, gaming courtyard, fitness studio, and a resident lounge.
The property marks the second pop-up to launch in Northern California for Placemakr, following a previous location in San Jose. The company first launched its pop-up concept in 2017, operating a select number of units in newly constructed luxury apartment buildings as nightly suites on a temporary basis.
Jason Fudin, CEO and co-founder of Placemakr, said: “Our pop-up experiences offer guests the unique chance to experience luxurious, apartment-living units on a nightly or weekly basis. It’s a win-win, providing guests with spacious, high-end accommodations while bringing hospitality services to residents and a great building vibe during the initial lease-up phase.”
Doug McDonald, president of SummerHill Apartment Communities, added: “This landmark community reflects our commitment to smart housing growth with contemporary design, smart home technology, and a focus on sustainability.
“We are grateful to have partnered with the City of Santa Clara and Placemakr in bringing this innovative concept to the area. In addition to the benefits of providing guests with beautiful accommodations in a desirable location, partnering with Placemakr to operate the pop-up hotel within our property allows us to provide our residents with added hospitality benefits,” he said.
SummerHill Apartment Communities (SHAC) is a multifamily developer on the West Coast. The company is a strategic development partner of Pacific Urban Investors and a subsidiary of The Marcus and Millichap Company.