Maslow Capital provides £116 million for Wembley PBSA

London PBSA
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UK: Maslow Capital has provided £116.6 million in funds for developer YourTRIBE to build a 609-bed PBSA in north-west London.

Maslow previously secured £114 million financing for YourTRIBE student housing projects in Walthamstow and Greenwich.

Part of a larger scheme including commercial space, amenities will include a gym, cinema, coworking spaces, podcast rooms, games area and dining facilities.

The plan also calls for 12,275 sq ft of commercial space, with the tallest at 27 storeys. HG Construction is the main contractor on the north London project, which has been in development since 2024. Construction is expected to finish in 2028.

Maslow said that there is significant demand for upscale PBSA projects in good locations. 

“London’s PBSA market continues to be underpinned by structural demand and a persistent supply gap, particularly for well-located, amenity-rich schemes,” Maslow deal execution leader Rachael Gordon said. “As more projects progress through the Building Safety Act gateways, the ability to structure and execute funding with clarity and pace is increasingly important, and we are pleased to support a scheme that is now underway and targeting delivery in summer 2028.”

“At YourTRIBE, we design and operate our buildings around the student experience, creating environments that actively support academic success, wellbeing and community,” YourTRIBE investment director James Rogers said. “Securing development funding from Maslow Capital once again is a strong endorsement of both our platform and Wembley scheme. Their continued backing provides real momentum as we move into construction and deliver a best-in-class living experience for students in Wembley, she added.

Highlights:

  • Maslow Capital has provided £116.6 million in funding to developer YourTRIBE for a 609-bed purpose-built student accommodation scheme in Wembley, north London.
  • The financing follows previous Maslow backing for YourTRIBE student housing projects in Walthamstow and Greenwich, totalling £114 million.
  • The 27-storey Wembley scheme includes a gym, cinema, coworking spaces, podcast rooms, games area, dining facilities and 12,275 sq ft of commercial space.
  • HG Construction is the main contractor on the project, which has been in development since 2024 and is targeting completion in summer 2028.
  • Maslow cited persistent supply gaps and structural demand in London’s PBSA market as underpinning factors for the investment.

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