UK: The Association for Rental Living has named Richard Frudd of Quod as the new Chair of its North East and Yorkshire Hub.
Frudd is a senior planning director at Quod, with 25 years of experience in large scale complex residential, commercial and regionally strategic developments. He has led the regional Hub’s work on local advocacy, government engagement and raising awareness of BTR’s role in addressing the region’s housing challenges since 1 September.
“We are delighted that Richard will lead the next phase of the Hub’s valuable work, with education, networking and events all contributing to the success and growth of the residential living sector in the North East and Yorkshire,” said the Association for Rental Living’s CEO Brendan Geraghty.
The chair role was previously held by Glide UK’s Paul Beattie and Frudd will now serve alongside Vice Chair Dan Asquith of BRE.
“I am grateful for the opportunity to lead the Hub into its next chapter following the brilliant work of Paul and Dan to get it established and thriving,” Frudd said. “We look forward to engaging with our peers across the public and private sectors to contribute to the ongoing success and growth of rental living in the region.”
The North East and Yorkshire Hub will deliver its Winter Social on 26 November under Frudd’s leadership.
Highlights:
- Richard Frudd of Quod has been appointed Chair of the Association for Rental Living’s North East and Yorkshire Hub, effective 1 September
- Frudd brings 25 years of experience in large-scale residential, commercial and regionally strategic development, and has led the Hub’s work on local advocacy, government engagement and Build to Rent
- Frudd succeeds Paul Beattie of Glide UK and will work alongside Vice Chair Dan Asquith of BRE to support the growth of the rental living sector across North East England and Yorkshire
- The Hub focuses on education, networking, events and industry engagement, with its work aimed at raising awareness of Build to Rent’s role in addressing regional housing challenges.
- The North East and Yorkshire Hub’s Winter Social is scheduled for 26 November, marking one of its first events under Frudd’s leadership






