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UK: Coliving brand Folk has appointed Danni O’Connell as community and events manager to curate programmes and events across the company’s three London locations.
O’Connell brings nearly 15 years of experience in communications, events and marketing, having worked with organisations including HS2, Kier and luxury real estate. She began her career in advocacy before moving to PR consultancy and joined the Folk team in October to develop strategic communications and events.
In her new role, O’Connell will be working to bring a sense of community into the company’s event programming by understanding resident needs and interests while giving them more opportunities to host events themselves. Additionally, she will lead a cultural programme that enables residents to try new things and grow Folk’s resident ambassador programme to form partnerships with local community organisations.
“I’m delighted to be joining Folk as community and events manager,” O’Connell said. “Folk has already established a strong sense of community, with thoughtfully designed spaces that encourage connection and bring people together. For me, creating meaningful experiences goes beyond communications and events; it’s about fostering a genuine sense of belonging, building relationships and creating opportunities for people to connect. I’m excited to bring this approach to Folk and help its communities continue to grow and thrive.”
Highlights:
- Folk has appointed Danni O’Connell as its new community and events manager, overseeing programmes and events across its three London portfolio locations
- O’Connell brings nearly 15 years of experience in communications, events and marketing, having previously worked with organisations including HS2, Kier and luxury real estate businesses
- O’Connell joined Folk in October to develop strategic communications and events, following a career that began in advocacy before moving into PR consultancy
- In her new role, O’Connell will focus on creating resident-led events, understanding community needs and interests, and giving residents more opportunities to host their own activities
- She will also lead Folk’s cultural programme and expand its resident ambassador programme through partnerships with local community organisations
