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France: BNP Paribas Asset Management Alts has appointed Karim Malak as CEO of The Boost Society, its PBSA division.
Founded in 2014, Boost Society is an owner, investor and operator of student accommodation. The group develops new-build and fully renovated residences under the KLEY and Hife brands across France and Spain. It is backed by shareholders including AXA and the Norwegian sovereign wealth fund, and managed by BNP Paribas Asset Management,
Malak’s career has been at the intersection of strategy consulting, with BCG and Accenture, and hospitality operations. He led the international expansion of Adagio Aparthotels, and was CEO of easyHote.
Timothée Rauly, global co-head of Real Estate at BNPP AM Alts, said: “His track record, defined by leading ambitious transformations and scaling businesses across Europe, will be invaluable in supporting The Boost Society’s next stages of growth.”
Malak said: “I am thrilled to join The Boost Society and lead the company into the next chapter of its development. Together with the existing teams, I am determined to continue the company’s growth, strengthen our position as a European leader in student and young professional housing, as well as to keep innovating to meet the needs of our clients and partners.”
As well as student accommodation, The Boost Society is moving in to flexible living for young professionals. Its positioning blends hospitality codes — on-site teams, dedicated services, well-designed communal spaces — with the agility of coliving, offering flexible lengths of stay, streamlined booking and a community dimension driven by events programming.
Its goal is to reach €3 billion in assets within five years.
Highlights:
- BNP Paribas Asset Management Alts has appointed Karim Malak as CEO of The Boost Society, its PBSA division
- Founded in 2014, Boost Society is an owner, investor and operator of student accommodation
- The group develops new-build and fully renovated residences under the KLEY and Hife brands across France and Spain
- It is backed by shareholders including AXA and the Norwegian sovereign wealth fund, and managed by BNP Paribas Asset Management
- Malak’s career has been at the intersection of strategy consulting and hospitality operations
