UK: Flexible workspace specialist x+why has launched an in-house design team, whydesign, focused on customising sustainable and design-led office spaces.
whydesign “will support businesses in the optimisation of workspaces to meet brand and business needs, whether in one of x+why’s suites or in a managed deal in another location”.
It specialises in “blending modern aesthetics and ethical design, addressing the growing demand for workspaces that not only inspire productivity but also prioritise sustainability”.
The bespoke service will draw upon the experience of a team of designers who have between them delivered nearly 400,000 square feet of design-led space in the UK.
whydesign recently supported Lloyds Banking Group with a refit of a 65,000 square feet managed deal in Foundry, x+why’s flexible workspace in Brindleyplace, Birmingham, housing 800 employees.
Phil Nevin, chief creative officer of x+why, said: “We are thrilled to launch x+why’s latest offering with whydesign. The team at whydesign offer a holistic approach to the future of workspaces, providing environments that are not only aesthetically pleasing but also aligned with the principles of sustainability. whydesign helps support both existing members who might be scaling within or between our buildings and new members looking for design led and sustainable space.”
“We are delighted to see the impact that this approach has had for businesses such as Lloyds Banking Group who were looking for a bespoke, low carbon, flexible space, and most recently in the opening of our latest building, the Kenrick, Marylebone. The homely and stylish design of Kenrick really helped it stand out in the market for us to pre-sell 100% of the space. We see this as a great marker for historic stock, which from an environmental point of view we as a sector need to become expert at bringing back to life and making it relevant for today’s businesses, added.
Wayne Nutland, regional portfolio lead at Lloyds Banking Group, said: “whydesign delivered 65,000 square feet of fully refurbished managed space for us on a very tight turn around and budget. The space not only looks great, it operates perfectly for our needs and all at a very low carbon cost thanks to x+why’s approach.”
