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UK: Apo Group Ltd (Apo) has appointed Justine Edmonds as managing director, to lead the company’s growth as it expands its operational platform.
Edmonds brings more than 20 years of experience in the UK residential property sector to Apo, having worked closely with institutional investors on capital deployment, operating model design, mobilisation and stabilisation strategies, and the delivery of high-performing rental platforms. She joins from property services group LRG, where as director, she held national responsibility for the Group’s Living Markets strategy across single family housing and multifamily portfolios.
She will begin her new role on 10th August 2026.
Apo, which was acquired by Broadsword Investment Management Ltd in 2024, operates more than 2,000 rental units across five build-to-rent assets in London, Liverpool, Birmingham and Manchester. The business is actively pursuing additional advisory and operational opportunities across the living sector, including build-to-rent, single family housing, coliving and serviced apartments.
Dominic Sherry, operating partner at Broadsword Investment Management, said: “Justine is a fantastic appointment and brings a wealth of experience to Apo. Her track record working with institutional investors and scaling operational platforms will be invaluable as we continue to expand our service offering and support clients across a broader range of living-sector assets.”
“With such a strong leadership team in place, and with Justine now at the helm, Apo is exceptionally well positioned for its next period of growth, targeting additional operating and advisory opportunities, while continuing to deliver outstanding outcomes for residents, investors and development partners,” he added.
Justine Edmonds, managing director at Apo, said: “I’m delighted to be joining Apo at such an exciting time for the business, and look forward to working with its impressive team, clients and partners to build on the company’s strong reputation for delivering best-in-class resident experiences and operational performance across its portfolio. There is significant opportunity for growth across the living sector as investors increasingly seek experienced partners who can combine operational excellence with strategic insight. Apo is perfectly placed to meet that demand through its expertise spanning investment advisory, finance, customer operations, safety and compliance, and development.”
Highlights:
- Apo Group Ltd has appointed Justine Edmonds as managing director, to lead the company’s growth as it expands its operational platform
- Edmonds brings more than 20 years of experience in the UK residential property sector to Apo
- She joins from property services group LRG, where as director, she held national responsibility for the Group’s Living Markets strategy across single family housing and multifamily portfolios
- She will begin her new role on 10th August 2026
